Legal Dilemmas

Networking and Branding are two indispensable tools for building a successful legal career. While the former determines a lawyer’s sphere of influence, the latter determines whether he gets a job from a client or potential employer. Highlighting the importance of networking, Kevin Hurley said: “Success in nearly every aspect of life comes down to your ability to build meaningful relationships -both personal and professional”. It then goes to say that if a lawyer must make a success of his legal career he must as a matter of necessity master the art of cultivating right relationships. Further, Warren Buffet with regard to branding said: “Your premium brand had better be delivering something special, or it’s not going to get the business”. It means that whether a lawyer gets picked for a job depends on his client’s or employer’s perception of his brand. It is obvious from the above therefore that networking and branding must be given particular attention by the young lawyer if...